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HS
Howard Schultz
06/04/24
@ Acquired
Starbucks had an 80% gross margin due to our ability to source and roast coffee effectively.
Video
A
Starbucks (with Howard Schultz)
@ Acquired
06/04/24
Related Takeaways
HS
Howard Schultz
06/04/24
@ Acquired
Starbucks had a 6:1 debt-to-equity ratio, which limited our ability to innovate due to high debt service payments.
HS
Howard Schultz
06/04/24
@ Acquired
Starbucks was originally a small-time Seattle roaster that only sold beans before I took over and expanded it.
HS
Howard Schultz
06/04/24
@ Acquired
The quality of coffee and the experience of drinking it were key to positioning Starbucks as an affordable luxury.
HS
Howard Schultz
06/04/24
@ Acquired
Starbucks pricing was linked to rising labor costs and the responsibility to shareholders, especially as a public company.
HS
Howard Schultz
06/04/24
@ Acquired
Starbucks' decision to sell coffee in Costco significantly increased brand awareness and drove more customers to Starbucks stores.
HS
Howard Schultz
06/04/24
@ Acquired
Starbucks has successfully created a coffee culture that attracts consumers who may not have engaged with coffee otherwise, expanding the market.
HS
Howard Schultz
06/04/24
@ Acquired
Starbucks focuses on enhancing the taste of their coffee rather than owning the real estate or manufacturing their own products like cups and beverages.
HS
Howard Schultz
06/04/24
@ Acquired
Starbucks has built a unique brand identity that elevates the role of baristas, making it more respected compared to other food service jobs, like flipping burgers.
HS
Howard Schultz
06/04/24
@ Acquired
The introduction of Starbucks in grocery stores was a key strategy to capture additional revenue and build brand awareness beyond our coffee shops.
