NM

Neal Mohan

10/31/23

@ Stanford Graduate School of Business

My journey began with my dad, who came to the U.S. from India with just $25, and that experience shaped my perspective on change.

NM

Neal Mohan

10/31/23

@ Stanford Graduate School of Business

Moving back to India before high school was a traumatic change for me, but it taught me to thrive through pivotal moments.

NM

Neal Mohan

10/31/23

@ Stanford Graduate School of Business

I learned to embrace change, which has been a theme throughout my career, especially in the tech business.

NM

Neal Mohan

10/31/23

@ Stanford Graduate School of Business

Stanford was a gateway for me into technology, and it changed my life by providing a strong foundation beyond just engineering education.

NM

Neal Mohan

10/31/23

@ Stanford Graduate School of Business

The GSB's unique teaching model combines top academics with industry practitioners, which greatly enriched my learning experience.

NM

Neal Mohan

10/31/23

@ Stanford Graduate School of Business

Negotiating the acquisition of DoubleClick by Google was about unlocking value for both sides, not just about price.

NM

Neal Mohan

10/31/23

@ Stanford Graduate School of Business

YouTube is the world's most efficient connector between creators and their audiences, enabling them to build sustainable careers.

NM

Neal Mohan

10/31/23

@ Stanford Graduate School of Business

AI will democratize content creation, but we must be vigilant about its potential misuse, such as misinformation and deepfakes.

NM

Neal Mohan

10/31/23

@ Stanford Graduate School of Business

YouTube's role in global events is significant; we strive to balance free speech with community guidelines to ensure accurate information.

NM

Neal Mohan

10/31/23

@ Stanford Graduate School of Business

We have clear policies against graphic violence and misinformation, ensuring that educational content remains accessible while protecting viewers, and we need to be vigilant about misinformation, especially when it comes to narratives that use misleading video clips as evidence, like using video game footage as war footage.

NM

Neal Mohan

10/31/23

@ Stanford Graduate School of Business

YouTube has invested in machine learning and AI to detect misinformation across billions of videos, allowing us to respond quickly to crises.

NM

Neal Mohan

10/31/23

@ Stanford Graduate School of Business

When you open the YouTube app, the breaking news shelf displays content from channels with a history of authority and credibility, ensuring that reliable information is prioritized.

NM

Neal Mohan

10/31/23

@ Stanford Graduate School of Business

As a leader, I focus on three key principles: people, principles, and process. Finding the right people is my top priority before driving the company towards its goals.

NM

Neal Mohan

10/31/23

@ Stanford Graduate School of Business

Principles are crucial for decision-making, especially when faced with tough choices. For instance, we uphold freedom of speech while also enforcing rules against hate speech and harassment.

NM

Neal Mohan

10/31/23

@ Stanford Graduate School of Business

YouTube's business model is based on advertising, which allows us to keep the platform free and accessible, empowering users to learn and create.

NM

Neal Mohan

10/31/23

@ Stanford Graduate School of Business

We aim to grow the economic pie for artists by expanding revenue streams through both advertising and subscription models, ensuring that creators benefit from their work on our platform.

NM

Neal Mohan

10/31/23

@ Stanford Graduate School of Business

The decision to remove dislike counts was made to protect vulnerable creators from harassment, emphasizing our commitment to fostering a healthy creator ecosystem.

NM

Neal Mohan

10/31/23

@ Stanford Graduate School of Business

Learning is a significant use case on YouTube, and we are investing in features that support both learners and educators, such as YouTube courses that bundle video playlists.

NM

Neal Mohan

10/31/23

@ Stanford Graduate School of Business

In the sports realm, YouTube is adapting to changing consumption habits, focusing on providing choice, technical innovation, and integrating content from creators to engage younger audiences.

Neal Mohan, CEO of YouTube

Takeaways