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Atmrix

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Atmrix

About

NM

Neal Mohan

10/31/23

@ Stanford Graduate School of Business

Negotiating the acquisition of DoubleClick by Google was about unlocking value for both sides, not just about price.

Video

SG

Neal Mohan, CEO of YouTube

@ Stanford Graduate School of Business

10/31/23

Related Takeaways

PB

Paul Buchheit

07/31/14

@ Y Combinator

In 1997, Larry and Sergey tried to sell Google for a million dollars, but the conventional wisdom was that search was neither important nor valuable.

SC

Sequoia Capital Cast

12/05/24

@ Sequoia Capital

The decision to pursue an acquisition with Google was driven by the need for legal support, as YouTube was too small to effectively manage the impending copyright battles alone.

SC

Sequoia Capital Cast

12/05/24

@ Sequoia Capital

Google's acquisition of YouTube for $1.65 billion included commitments to maintain YouTube's brand independence and invest in its infrastructure and legal battles.

HI

Harvard Innovation Labs Cast

02/02/14

@ Harvard Innovation Labs

The key to Google's success was not the technology itself, but their innovative business model that allowed them to monetize users through advertising instead of software sales.

YC

Y Combinator Cast

11/30/21

@ Y Combinator

Google had substantial traction before raising any funds, which enabled its founders to secure favorable terms in their early fundraising rounds.

SC

Sequoia Capital Cast

12/05/24

@ Sequoia Capital

The rapid negotiation process for YouTube's sale to Google was one of the fastest of its size, taking only five days from signing the term sheet to finalizing the deal.

AS

Aydin Senkut

04/16/25

@ EO

At Google, we focused on a few key things, and when Larry Page said yes to something, it meant it was important and everyone rallied around it.

PR

Peter Reinhardt

09/06/18

@ Y Combinator

When negotiating prices, don't be afraid to ask for more than you're comfortable with; it can lead to better outcomes and understanding of customer value.

MZ

Mark Zuckerberg

08/17/16

@ Y Combinator

One of the hardest moments for me was when Yahoo offered to buy Facebook for a billion dollars, forcing us to consider our future direction.