Dating apps create an illusion of choice, leading to a phenomenon where individuals become maximizers, always searching for something better instead of appreciating what they have.

When decisions are made, people often consider whether they want to spend more time with you, which can influence their choices.

Human beings generally choose to do good when given a choice, as shown by studies on online marketplaces.

The internet has created a less efficient dating market by standardizing initial filters, leading to a disproportionate focus on superficial criteria.

When making choices, people often pay more attention to potential losses than to potential gains, which can lead to loss aversion and impact their decision-making.

Design should be intentional; choose options that are appealing, easy to use, and bring joy to users, especially in enterprise software.

In online dating, initial filters like photos and brief descriptions are poor proxies for long-term compatibility, as they fail to capture the nuances of a person's character.

The design of our brains allows us to prioritize attention efficiently, which is crucial for navigating our environments and making decisions.

In my new book, "This is Strategy," I emphasize the importance of making four critical choices: choosing your customers, competition, source of validation, and distribution. Each choice shapes your product and future.