While including a pitch deck isn't mandatory, if you do, use a common format to make it easier for investors to understand.

Having a compelling elevator pitch is essential, not just for investors but also for potential recruits, as it helps generate excitement about the company and its mission.

It's crucial to understand the story behind a startup's founding, as a compelling and personal narrative can significantly influence investor interest.

Create a compelling narrative around your product and future rather than just relying on a pitch deck; storytelling is key in fundraising. When raising funds, clearly state your valuation cap, but be open to negotiation if it's perceived as too high.

When pitching to investors, it's crucial to communicate a bold vision and demonstrate that your team is capable of executing it, rather than focusing on exit strategies.

Capture an investor's attention in the first minute of your pitch; avoid being boring and tell a compelling story about your product.

Investors primarily look for great teams and well-thought-out ideas; having a compelling story can be just as important as traction when seeking funding.

A founder's ability to tell a compelling story is crucial for attracting customers and talent, especially during challenging times.

Founders often struggle to separate their customer pitch from their investor pitch, but it's crucial to develop distinct approaches for each audience.