Don't undervalue your product; while it's okay to start with lower prices, avoid making it a habit as it can lead to long-term pricing issues.

The worst mistake in marketing is assuming that a discount doesn't need promotion. How a discount is presented can significantly affect its perceived value and effectiveness.

When pricing your product, focus on the value it delivers to the customer rather than just the cost of providing the service.

Pricing implies value; if your price is lower than competitors, customers may perceive your product as less valuable.

Consider offering a discount for commitment, such as 10-20% off for annual subscriptions, to encourage adoption and ensure revenue predictability.

Pricing isn't permanent; it often takes years to capture the full value of your product, so don't worry about maximizing value early on.

Pricing and packaging your product effectively is crucial for attracting customers and ensuring they see value in what you offer.

It's important to keep pricing simple; complicating pricing structures can kill the sales process, and committed recurring revenue is preferable to usage-based pricing, especially during economic downturns.

If you're charging significantly less than competitors, you might be attracting customers who only want the cheapest option, leading to misleading data about your product's demand. Successful products often charge a premium rather than being cheaper than competitors, as they solve significant problems for customers who are willing to pay more for effective solutions.