Keep your pricing simple and transparent; complexity can deter customers from making a purchase decision.

Keep your pricing simple to avoid friction that prevents customers from signing up and paying.

Companies achieving high revenue are often using usage-based pricing models, which align costs with actual product usage, simplifying the sales process.

Simplify and scale with tiered pricing; avoid having too many tiers to prevent confusion and ensure that your pricing aligns with your ideal customer profile.

Aim for monthly or annual recurring revenue to protect your revenue during downturns, as it provides stability until contract renewal discussions.

To summarize, charge appropriately, price on value, recognize that most startups undercharge, understand that pricing isn't permanent, and keep it simple.

When developing a business model, it's essential to consider what your customers are familiar with. For instance, if you're selling cloud computing services, pricing should be clear and comparable to established providers like AWS, rather than overly complex.

Don't set pricing based on compliance as a sales strategy, as it can lead to complications and customer dissatisfaction. Don't discourage adoption through your pricing model; think of pricing as an invitation, not a barrier, to make it easy for new users to adopt your product.

Recurring revenue models are crucial for startup success, as they provide predictable income and higher customer lifetime values.