Tools

Explore

Videos Channels Figures

Atmrix

Tools

Explore

Videos Channels Figures

Atmrix

MM

Macy Mills

05/17/25

@ a16z speedrun

Don't set pricing based on compliance as a sales strategy, as it can lead to complications and customer dissatisfaction. Don't discourage adoption through your pricing model; think of pricing as an invitation, not a barrier, to make it easy for new users to adopt your product.

Video

The Complete Startup Playbook for B2B Pricing

@ a16z speedrun

The Complete Startup Playbook for B2B Pricing

05/17/25

Related Takeaways

Macy Mills

05/17/25

@ a16z speedrun

Pricing isn't just a number; it's a strategy that should evolve as your business grows, allowing for flexibility and adaptation to avoid common mistakes.

Macy Mills

05/17/25

@ a16z speedrun

Don't undervalue your product; while it's okay to start with lower prices, avoid making it a habit as it can lead to long-term pricing issues.

Olivier Pomel

06/14/24

@ The Logan Bartlett Show

Pricing strategy should focus on delivering value to customers, pushing the company to improve continuously rather than adopting a low-cost model that may compromise long-term viability.

Tom Blomfield

07/26/24

@ Y Combinator

To determine pricing, explore how your target customers pay for similar software products, whether it's a flat fee, per usage, or other structures, and align your pricing strategy accordingly.

Tom Blomfield

07/26/24

@ Y Combinator

It's important to keep pricing simple; complicating pricing structures can kill the sales process, and committed recurring revenue is preferable to usage-based pricing, especially during economic downturns.

Y Combinator Cast

06/02/22

@ Y Combinator

Charging for your product shouldn't come from fear of losing customers; it should be based on understanding its value to users.

Manny Medina

04/22/25

@ Sequoia Capital

AI companies should align their pricing with what matters to their customers after demonstrating value, rather than relying solely on fixed or consumption-based pricing models.

Y Combinator Cast

02/16/24

@ Y Combinator

When developing a business model, it's essential to consider what your customers are familiar with. For instance, if you're selling cloud computing services, pricing should be clear and comparable to established providers like AWS, rather than overly complex.

Aaron Epstein

12/16/22

@ Y Combinator

Pricing should be viewed as a tool to learn about customer demand and value perception, helping to refine your product offering.