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DS

Dan Siroker

10/26/13

@ Y Combinator

Spradley allows customers to receive discounts if they share their purchase with friends on social media, which we launched live on Carrot 6.

Video

YC

Dan Siroker at Startup School 2013

@ Y Combinator

10/26/13

Related Takeaways

DS

Dan Siroker

10/26/13

@ Y Combinator

We decided to build a product we wished we had in Carrot 6, which led us to create Spradley, a company we applied to Y Combinator with in Winter 2010.

DS

Dan Siroker

10/26/13

@ Y Combinator

We realized that the fundamental model of Spradley didn't work because the social capital required for customers to promote a product outweighed any discount offered.

GA

Gustaf Alströmer

08/16/19

@ Y Combinator

Referrals amplify word of mouth; offering financial incentives for users to share your product can enhance this effect.

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Kathryn Minshew

03/13/14

@ Y Combinator

Making it easy for people to share your product increases the likelihood they'll do it; providing sample tweets or posts can significantly boost engagement.

AS

Alex Schultz

03/24/17

@ Y Combinator

PayPal incentivized users by giving away money for signing up friends, which contributed to its viral growth on the consumer side.

DM

Doug McMillon

04/24/25

@ Stanford Graduate School of Business

Short-form video and live streaming are growing trends in retail, and we're leveraging social commerce to fulfill orders through social media platforms.

OG

Ooshma Garg

04/19/16

@ Y Combinator

I manually promoted Gobble by distributing coupons in coffee shops and personally following up with new customers to encourage repeat orders.

DS

Dan Siroker

10/26/13

@ Y Combinator

While working at Spradley, we focused on creating a feedback loop to improve distribution for our product, which took us about a month to secure our first paying customer.

NK

Nikhil Kamath Cast

04/20/23

@ Nikhil Kamath

We've started a program where we pay users for driving certain behaviors, like spending more time on the platform or sharing content.