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About

NK

Nikhil Kamath Cast

04/20/23

@ Nikhil Kamath

We've started a program where we pay users for driving certain behaviors, like spending more time on the platform or sharing content.

Video

NK

Ep. #2: Secrets of Social Media Success, Mental Health & Distribution Hacks - 3 OGs Reveal All

@ Nikhil Kamath

Ep. #2: Secrets of Social Media Success, Mental Health & Distribution Hacks - 3 OGs Reveal All

04/20/23

Related Takeaways

NK

Nikhil Kamath Cast

04/20/23

@ Nikhil Kamath

I want to share at least 20-30% of what I earn with users, but I need to figure out if the scale is enticing enough for them to engage.

HR

Hosain Rahman

04/26/17

@ Y Combinator

To enhance user experience, we built a system that helps users understand how their actions, like working out at a specific time, can lead to better sleep quality, thus encouraging healthier habits.

MC

Mathilde Collin

10/25/18

@ Y Combinator

We started with a freemium model, but realized it distracted us; we shifted to a paid model and consistently increased prices over time, which helped us focus on serious customers.

DS

Dan Siroker

10/26/13

@ Y Combinator

Spradley allows customers to receive discounts if they share their purchase with friends on social media, which we launched live on Carrot 6.

KM

Kathryn Minshew

03/13/14

@ Y Combinator

To acquire users without spending money, we reached out to like-minded groups and personally invited them to check out The Muse, which led to valuable word-of-mouth sharing.

NK

Nikhil Kamath Cast

04/20/23

@ Nikhil Kamath

Social media platforms monetize user data by analyzing behavioral patterns and preferences to target advertisements effectively.

DH

Drew Houston

02/24/17

@ Y Combinator

We implemented a referral program that incentivized users to invite others, which significantly contributed to our growth by leveraging shared folders.

AS

Alex Schultz

03/24/17

@ Y Combinator

PayPal incentivized users by giving away money for signing up friends, which contributed to its viral growth on the consumer side.

Lv

Luis von Ahn

12/01/23

@ The Logan Bartlett Show

We decided to implement ads in a way that wouldn't degrade the user experience, ensuring that our free users still receive a quality product while generating revenue for the company.