Design thinking emphasizes clarity in identifying the problem that needs to be solved.

When faced with multiple potential solutions, breaking them down makes the challenges more manageable, but prioritization is essential due to limited resources.

Everything you build should solve a problem for someone; this is the core of design thinking, where you identify problems, research solutions, and validate your ideas.

To build a successful product, you need desirability, viability, and feasibility, which can be mapped to design, business, and technology.

Prioritizing features in product development is essential to ensure that the most critical aspects are addressed first.

Design is fundamentally a problem-solving methodology; the more clarity you provide upfront, the more efficient the design process will be.

If you know a problem exists but haven't found a solution, it may not be clear that design can solve it. Sometimes, the issue could be a business or technology problem rather than a design problem.

It's essential for founders to engage deeply with design candidates, especially if they have spent significant time solving related problems themselves.

To effectively communicate the value of design, you need to understand how it connects to business outcomes and be able to articulate that to clients.