Quality should be prioritized over speed and scale; maintaining high standards is essential for long-term success.

A strong culture is defined by how well it supports high performance and retains talented individuals, not just by surface-level benefits.

Strong cultures align the values and behaviors of the team with what the company needs to succeed; it's about intentionality in building that culture.

To create a successful culture, be demanding and make tough decisions about team members who aren't working out, as their performance affects the entire team. Transparency is crucial in both the early days and at scale; everyone in the company should know everything except for sensitive information like salaries.

A common reason brands fail is compromising on quality for speed; maintaining high standards is crucial for long-term success.

Creating a culture of high-quality design from the early days of a startup is vital, and founders must exemplify this commitment to design.

Understanding what culture is and why it matters helps in creating core values that foster a high-performance team.

A strong culture is one where people's values and behaviors align with what the company needs to win, leading to higher productivity and happiness.

It's crucial to live up to your company's culture every day, as you will be tested frequently on your values and principles.