In fundraising, it's important to do your homework on potential investors, including their past investments and interests, to position yourself advantageously.

Investors should be diligent in choosing whom to work with, as some well-known investors can be problematic and may not have the founders' best interests at heart.

Founders should seek investors who regularly invest in startups and respect their time, while also preparing for a longer fundraising process than expected.

When talking to investors, research their recent deals to gauge their openness and fit for your startup.

Many startups fail because they don't communicate effectively with their investors, leading to a lack of awareness about their financial status and spending mistakes.

Building relationships with investors is crucial. It's important to keep talking to potential investors even when you don't need their money, as they will build conviction in your company over time.

Raising funds can take time, and it's essential to build relationships with potential investors rather than rushing the process.

It's vital for founders to stay informed about the financial and legal aspects of their startup, as misunderstandings can lead to significant issues down the line.

Many founders mistakenly believe that fundraising is about more than just raising money to build a successful company, which can lead to misalignment with investor expectations.