Founders often lie to themselves, thinking they are the exception to the advice about launching quickly, which can hinder their progress.

Overcoming the fear of failure allows you to commit to the truth about your startup's situation and make necessary changes.

As a founder, you might reach a moment when you realize your startup is going to fail, and it's crucial to face that truth instead of living in denial.

It's crucial for founders to be honest with themselves about their spending and revenue expectations, as unrealistic assumptions can lead to financial failure.

Founders often ignore the reality of their startup's potential failure, which is an uncomfortable truth to discuss.

It's crucial to be honest about your burn rate; misrepresenting it only leads to self-deception about your financial situation.

It's challenging for founders to return to reality after being immersed in a dream of success, especially when the market changes unexpectedly. Founders must confront hard truths about their startup's reality instead of living in denial about their potential success.

Miyamoto Musashi said, 'Truth is not what you want it to be; it is what it is.' You must accept this truth or risk living a lie, as I did with my startup Posturous.

Being honest with yourself about your product's performance is vital. Your team often knows the truth before you do, and addressing issues together can boost morale.