In every story, the hero encounters a problem and meets a guide who gives them a plan and calls them to action, which helps them avoid failure and ends in success.

The hero's journey in storytelling involves transformation, where the hero overcomes challenges and emerges as a better version of themselves.

There are seven basic plot points that form the structure of nearly every story. A character wants something, encounters a problem, and at the peak of despair, a guide steps in to give them a plan and calls them to action, leading to success.

Every human seeks to avoid a tragic ending; a story's success hinges on whether the hero will succeed or fail, keeping the audience in suspense.

In my family system, I learned to either fight or self-abandon, but I aspired to be like the leaders I admired.

Heroes and villains share the same backstory of pain; the difference lies in how they choose to respond to that pain.

The contrast between light and dark in Leonardo's artwork symbolizes the balance of different aspects of life, reflecting the complexity of human experience and creativity. In the darkest times of life, having a higher purpose can guide you through difficulties, as Leonardo da Vinci suggested by navigating towards a star.

A story brand principle is that customers trust a guide who has a plan; this helps them overcome their challenges.

To be a hero in your own story, you must confront pain and choose to transform it into something meaningful, rather than avoiding it. Most high performers are driven by feelings of insufficiency and resentment rather than passion or purpose, using these emotions as fuel to achieve their goals.