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About

MS

Michael Skok

06/12/13

@ Harvard Innovation Labs

The transition from a product to a company requires not just a great idea but also a clear understanding of the market dynamics and customer needs.

Video

HI

Harvard i-lab | Startup Secrets: Turning Products into Companies

@ Harvard Innovation Labs

Harvard i-lab | Startup Secrets: Turning Products into Companies

06/12/13

Related Takeaways

MS

Michael Skok

06/12/13

@ Harvard Innovation Labs

When starting with a product idea, many entrepreneurs face unique questions about how to transition from that product to a full-fledged company.

GF

Gregg Favalora

06/12/13

@ Harvard Innovation Labs

The journey of turning a product into a company often involves significant challenges, including market identification and securing adequate funding.

GF

Gregg Favalora

06/12/13

@ Harvard Innovation Labs

In the early stages, I learned that having a solid marketing strategy and understanding customer needs is as crucial as the technical aspects of product development.

JW

Josh Woodward

03/18/25

@ Sequoia Capital

In the early stages of building products, it's crucial to iterate not just on the product itself but also on understanding the market, as both aspects are equally important.

NK

Nikhil Kamath Cast

10/07/23

@ Nikhil Kamath

When starting a brand, it's crucial to identify the intricacies of the market and understand where the black holes are that need to be filled.

CR

Chad Rigetti

09/30/16

@ Y Combinator

As a founder, it's crucial to balance the development of products with the capabilities needed to bring those products to market, creating organizational clarity.

RR

Richard Rumelt

01/21/24

@ Lenny's Podcast

Successful startups often pivot from their initial product ideas to better meet the needs of a different target market.

SA

Sam Altman

05/02/17

@ Y Combinator

As your company grows, your main job shifts from building a great product to building a great company, which is a significant transition for founders.

PR

Peter Reinhardt

09/06/18

@ Y Combinator

The best ideas often come from understanding the market deeply and knowing the customers' problems better than they do themselves.