In a shaping session, we need to visualize the end goal before starting a project, ensuring that engineers, product, and design teams all understand the concept clearly.

When shaping a project, we focus on what we can realistically achieve within our time budget, allowing for meaningful progress without overextending ourselves.

The output of a shaping session should be a clear understanding of the project, including key components and user flows, rather than detailed specifications or mockups.

In shaping sessions, we need to invite the right people to ensure we can make decisions quickly and effectively.

The 'Shape Up' approach allows teams to take ownership of their projects by providing them with a clear understanding of the objectives and the freedom to determine how to achieve them.

The 'Shape Up' method emphasizes setting a fixed time limit, typically six weeks, to define the scope of a project rather than extending timelines.

To effectively implement the 'Shape Up' method, teams must focus on addressing the biggest risks and uncertainties before committing to a project.

It's important to clarify what the problem is before moving into shaping, as this links to product strategy.

It's crucial to involve engineers in the shaping process to ensure that the project is feasible and to identify potential challenges early on.