In a shaping session, we need to visualize the end goal before starting a project, ensuring that engineers, product, and design teams all understand the concept clearly.

For early-stage startups, it's crucial to decide what type of engineer you need based on what is holding your company back, whether it's productivity or security issues.

The engineering team signs off on the product's feasibility, including timelines for shipping and deeper engagement strategies.

I was initially hesitant about the project because I was the engineer among designers, and I knew that projects can easily suffer from scope creep.

It's crucial to engage with customers early on, as they can provide valuable feedback that helps you build a better product than if you just focus on perfecting the prototype first.

Engaging early customers in the product design process fosters momentum and ensures that the product meets their needs, rather than relying solely on internal assumptions.

To effectively implement the 'Shape Up' method, teams must focus on addressing the biggest risks and uncertainties before committing to a project.

It's essential for founders to engage deeply with design candidates, especially if they have spent significant time solving related problems themselves.

When design and engineering teams are tightly connected, it fosters collaboration and ensures that both teams are aligned on the product vision, which ultimately leads to better outcomes.