In a shaping session, we need to visualize the end goal before starting a project, ensuring that engineers, product, and design teams all understand the concept clearly.

In shaping sessions, we aim to collaboratively define the project scope, allowing for flexibility in execution while keeping the end goal in sight.

It's important to clarify what the problem is before moving into shaping, as this links to product strategy.

The best design outcomes come from having a clear vision and understanding of what you're trying to achieve before involving designers in the process.

The 'Shape Up' approach allows teams to take ownership of their projects by providing them with a clear understanding of the objectives and the freedom to determine how to achieve them.

When shaping a project, we focus on what we can realistically achieve within our time budget, allowing for meaningful progress without overextending ourselves.

The key to successful shaping sessions is having all necessary information in the same room to move quickly.

To make the design process efficient, provide designers with a clear creative brief that outlines the desired emotional response from users, rather than leaving it ambiguous.

The process of writing specifications for features is essential to ensure everyone understands what is being built.