Facebook's approach of prioritizing user growth over immediate monetization became a template for many startups, leading them to believe that following the 'Facebook Playbook' was essential for success, regardless of their business model.

Facebook understood that the most important feature of a social network is having your friends there, which creates a tension between individual and network needs.

A lot of companies don't like their users, which can lead to poor customer experiences and negative perceptions.

The criticism of Facebook shifted dramatically from being a closed data company to being blamed for allowing data misuse during the 2016 election.

Facebook's success stemmed from its emphasis on real identity and the ability for users to share their content, which was missing from other platforms at the time.

When Facebook announced custom audiences, it became a direct competitor to my company, Perfect Audience, which was a major concern.

Facebook's decision to not charge users was strategic, allowing them to build a successful ad business based on scale.

The algorithms behind social media platforms prioritize user engagement, often by amplifying negative emotions like hate and fear, which disrupts healthy conversation.

Facebook's success stemmed from our commitment to keep improving the platform based on user demand, which was different from my previous projects.