For paid growth, ensure you have revenue before investing in ads, and understand your customer acquisition cost (CAC) versus the lifetime value (LTV) of your users to ensure profitability.

Experimentation is key in pricing strategy, especially for AI products. Testing different pricing models helps determine what resonates with customers and drives value.

Paid growth involves spending money to acquire users. It's important to ensure that the lifetime value of a customer exceeds the cost of acquiring them, or else the growth strategy may not be sustainable.

There are three types of growth: sticky growth, which focuses on retaining existing users; viral growth, which relies on users referring others; and paid growth, which involves spending money to acquire users.

Paid marketing should be measurable and tied to specific metrics, especially in the later stages of a startup's growth.

Successful startups frequently test their pricing, adjusting it as they learn more about their market.

Startups should experiment with pricing strategies, especially when they have a small customer base, as it's easier to adjust prices than to raise them later.

It's important to view paid marketing as an accelerant rather than the core growth strategy, focusing on organic growth as the sustainable foundation.

To determine pricing, explore how your target customers pay for similar software products, whether it's a flat fee, per usage, or other structures, and align your pricing strategy accordingly.