Since launching in January 2020, Pinhome has expanded to over 300 cities, covering about 75% of Indonesia, and has served many first-time home buyers.

Indonesia has a vast land bank and ongoing property development, presenting numerous opportunities for first-time home seekers. I love the property sector because I know it inside and out as an avid customer.

The vision of Pinhome is to unlock home ownership for better livelihood and financial inclusion by digitizing home information, financing, and services.

We aim to be a one-stop financing platform for property seekers and owners, aggregating all necessary information in one place.

I started my home buying journey at 22 by purchasing a piece of land for $7,000, highlighting the affordability of land in Indonesia.

To ensure rapid growth, we rigorously assess opportunities and engage with all stakeholders in the property industry, including agents and home seekers.

In pursuit of price discovery, we discovered the Zestimate, which became our killer feature, providing real-time estimated values for homes, akin to a stock chart, appealing to homeowners who care deeply about their largest asset.

Homejoy connects people with home service professionals in the easiest and most convenient manner.

At Zillow, we built a PR data distribution infrastructure to feed local newspapers with housing data, capitalizing on the constant demand for housing news, which helped establish our brand without spending on traditional advertising.