Despite the challenges, we eventually completed the necessary features, and Michael made introductions to angel investors.

Our goal was to launch at South by Southwest, inspired by Twitter's success the previous year, and we managed to get it ready in three weeks.

When I pitched the idea of building a Bloomberg for startup investors, it sounded ridiculous, but the investors ended up investing on the spot.

After launching Justin.tv, we quickly realized that while we gained initial excitement and media coverage, we struggled with viewer retention and decided to pivot to a tech company that opened the platform for everyone instead of trying to create entertainment ourselves.

To pivot Justin.tv, we realized we needed to talk to users to identify valuable use cases and directions for growth, particularly in gaming.

The idea for Justin.tv came from the realization that people were interested in what I was doing, even if I wasn't entertaining.

The founding team at Justin.tv was extremely technical, which allowed us to tackle any technical challenge without intimidation.

We eventually opened the Justin TV platform to everyone, allowing anyone to broadcast live video, which was a shift back to our technological roots. We had a failed project and startup, but instead of giving up, we decided to repurpose our efforts and keep going.

Despite having a promising product, we struggled to secure investment, leading us to consider launching on Kickstarter, which was suggested by Paul Graham. We built our Kickstarter page and filmed the video ourselves, starring our friends and interns.