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MS

Michael Seibel

04/29/23

@ Y Combinator

Brex pivoted from a VR headset idea to understanding the needs of other founders, which led them to develop a product that addressed real customer pain points.

Video

YC

Secrets You Can Learn From Your Customers

@ Y Combinator

Secrets You Can Learn From Your Customers

04/29/23

Related Takeaways

DC

Dalton Caldwell

08/30/19

@ Y Combinator

Brex pivoted from a VR hardware headset idea to a credit card for startups, achieving product-market fit quickly and raising hundreds of millions in just two years.

YC

Y Combinator Cast

07/22/23

@ Y Combinator

Brex started as a virtual reality headset company but pivoted back to payments after realizing they lacked the necessary hardware expertise.

MS

Michael Seibel

04/29/23

@ Y Combinator

Brex's founders spent time with potential customers to understand their complexities, allowing them to quickly ship a relevant product.

DC

Dalton Caldwell

05/10/19

@ Y Combinator

Breck's, a credit card for startups, pivoted from a VR headset idea to a successful business by quickly realizing their initial idea wasn't viable and iterating through multiple concepts.

DC

Dalton Caldwell

08/30/19

@ Y Combinator

The founders of Brex had prior experience in fintech, which contributed to their success after pivoting, demonstrating the importance of founder-market fit.

EZ

Ella Zhang

05/23/25

@ EO

When building a product, it's crucial to understand people's pain points and why they need it.

NP

Nirav Patel

05/20/25

@ EO

We decided to optimize for quickly establishing the virtual reality ecosystem to understand what works and what doesn't in VR, which required us to take risks and build products rapidly.

GT

Garry Tan

05/21/25

@ Vanta

Recent pivots in startups often involve founders shifting from ideas they think they should pursue to those they know intimately, leading to more successful outcomes.

JL

Jessica Livingston

10/25/13

@ Y Combinator

To create a product that people want, founders must engage with users and be willing to pivot their ideas significantly based on feedback.