I had to make tough decisions, including closing a thousand underperforming stores and laying off employees, which was emotionally challenging for me.

When the COVID-19 pandemic hit, we had to pivot quickly. Instead of laying off our team as advised, we chose to be transparent and asked everyone to take pay cuts to weather the storm together, which ultimately helped us find our product-market fit.

When faced with the decision to lay off employees, my co-founder George and I chose to uphold our core values instead and kept the entire team together, asking everyone to take deep cuts to weather the storm.

I had to make tough decisions during a crisis, including shrinking the team and raising funds, which ultimately extended our runway and allowed us to launch successfully despite market challenges.

I had to make widespread cuts at Twitter to control expenses, which unfortunately led to some employees being let go who shouldn't have been.

I had to balance transparency with kindness when discussing the company's future with my team, especially as we grew larger.

During a crisis, it's crucial to make tough decisions, such as cutting costs and increasing revenue, to ensure the survival of the company.

I had to be transparent with my first hire about our financial struggles, and luckily, she was understanding, which helped us maintain our reputation.

I communicated transparently with my team and investors about our financial situation, ensuring everyone understood the challenges we faced.