To generate new creative ideas, broadening one's vision or thinking is essential, as it allows for a wider range of possibilities.

The creative process involves phases: seed collecting, experimentation, crafting, and completion, each requiring different approaches and mindsets.

The idea generation process is crucial for success; creators need to focus on brainstorming and refining their concepts to produce compelling content.

Waiting as long as possible to create a visual representation of an idea can prevent premature narrowing of possibilities and encourage exploration of multiple concepts.

Broaden your focus to shift from a materialistic mindset to a more creative and open state of being.

The process of developing a strategy should involve gathering diverse perspectives and identifying key challenges to focus on.

There is a critical exploration phase for a company that is often ignored; it's important to allow time for ideas to develop before committing to a specific direction. Don't make a fixed plan; instead, plan to plan, allowing for adjustments every three months based on new insights and variables.

The creative process is about expressing one's unique perspective and departing from the conventional story that pleases others, regardless of external opinions or commercial pressures.

In the advertising world, the process of coming up with ideas can be more about inspiration and reverse engineering than following a linear path.