Tools

Search

Explore

Videos Channels Figures

Atmrix

About

Tools

Search

Explore

Videos Channels Figures

Atmrix

About

RS

Rory Sutherland

01/23/24

@ Chris Williamson

In the advertising world, the process of coming up with ideas can be more about inspiration and reverse engineering than following a linear path.

Video

CW

How Your Brain Gets Tricked By Clever Marketing - Rory Sutherland (4K)

@ Chris Williamson

How Your Brain Gets Tricked By Clever Marketing - Rory Sutherland (4K)

01/23/24

Related Takeaways

RS

Rory Sutherland

01/23/24

@ Chris Williamson

In advertising, the most effective ideas often come from unexpected places, highlighting the importance of open-mindedness in problem-solving.

RS

Rory Sutherland

01/23/24

@ Chris Williamson

The advertising industry can be forgiving of unconventional ideas, as long as they lead to effective solutions, regardless of how they were conceived.

RS

Rory Sutherland

01/23/24

@ Chris Williamson

The advertising industry often operates on hunches rather than strict scientific methods, allowing for creative problem-solving.

RS

Rory Sutherland

01/23/24

@ Chris Williamson

Rory's experience in advertising has shown him that sometimes the most effective ideas come from unexpected places or angles of inquiry.

RS

Rory Sutherland

01/23/24

@ Chris Williamson

The process of reasoning backwards, as used in detective work, can be applied to advertising to identify the conditions necessary for success.

JI

Jony Ive

10/17/14

@ Vanity Fair

The creative process is exciting; one day there may be no ideas, and the next day a conversation leads to a new concept that evolves into a design.

M

MrBeast

01/12/23

@ Lex Fridman

The idea generation process is crucial for success; creators need to focus on brainstorming and refining their concepts to produce compelling content.

YC

Y Combinator Cast

11/18/22

@ Y Combinator

To generate startup ideas, it's more effective to notice them organically rather than forcing the process, as most successful YC companies found their ideas this way.

MS

Michael Seibel

11/29/18

@ Y Combinator

People are not taught how to find startup ideas; they often expect ideas to come to them organically, like a light bulb moment, which is not how it works.