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Rory Sutherland

01/23/24

@ Chris Williamson

The advertising industry can be forgiving of unconventional ideas, as long as they lead to effective solutions, regardless of how they were conceived.

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How Your Brain Gets Tricked By Clever Marketing - Rory Sutherland (4K)

@ Chris Williamson

How Your Brain Gets Tricked By Clever Marketing - Rory Sutherland (4K)

01/23/24

Related Takeaways

RS

Rory Sutherland

01/23/24

@ Chris Williamson

In advertising, the most effective ideas often come from unexpected places, highlighting the importance of open-mindedness in problem-solving.

RS

Rory Sutherland

01/23/24

@ Chris Williamson

The advertising industry often operates on hunches rather than strict scientific methods, allowing for creative problem-solving.

RS

Rory Sutherland

01/23/24

@ Chris Williamson

In the advertising world, the process of coming up with ideas can be more about inspiration and reverse engineering than following a linear path.

RS

Rory Sutherland

01/23/24

@ Chris Williamson

Rory's experience in advertising has shown him that sometimes the most effective ideas come from unexpected places or angles of inquiry.

RS

Rory Sutherland

01/23/24

@ Chris Williamson

The advertising industry uniquely blends psychology and creativity, revealing insights about human behavior.

JL

Jessica Livingston

10/25/13

@ Y Combinator

Sometimes, you have to take unconventional steps to solve problems in your startup, like working in the industry you're targeting.

MP

Matthew Prince

10/15/14

@ Y Combinator

Being naive about industry norms allowed us to innovate without the constraints of traditional expectations.

HI

Harvard Innovation Labs Cast

02/02/14

@ Harvard Innovation Labs

The startup world allows for creative thinking without constraints, enabling you to differentiate your business model in innovative ways.

JL

Jessica Livingston

10/25/13

@ Y Combinator

New ideas often seem crazy at first, but if you execute well, people will eventually recognize their value.