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RS

Rory Sutherland

01/23/24

@ Chris Williamson

In advertising, the most effective ideas often come from unexpected places, highlighting the importance of open-mindedness in problem-solving.

Video

CW

How Your Brain Gets Tricked By Clever Marketing - Rory Sutherland (4K)

@ Chris Williamson

How Your Brain Gets Tricked By Clever Marketing - Rory Sutherland (4K)

01/23/24

Related Takeaways

RS

Rory Sutherland

01/23/24

@ Chris Williamson

The advertising industry can be forgiving of unconventional ideas, as long as they lead to effective solutions, regardless of how they were conceived.

RS

Rory Sutherland

01/23/24

@ Chris Williamson

Rory's experience in advertising has shown him that sometimes the most effective ideas come from unexpected places or angles of inquiry.

RS

Rory Sutherland

01/23/24

@ Chris Williamson

In the advertising world, the process of coming up with ideas can be more about inspiration and reverse engineering than following a linear path.

RS

Rory Sutherland

01/23/24

@ Chris Williamson

The advertising industry often operates on hunches rather than strict scientific methods, allowing for creative problem-solving.

DH

Demis Hassabis

04/25/25

@ Queens' College Cambridge

Being open-minded and exposing yourself to a wide range of ideas is vital in research, as opportunities can arise from unexpected places.

SA

Sam Altman

04/15/24

@ 20VC with Harry Stebbings

I believe that the best ideas often come from unexpected places within the team, not just from the most experienced members.

RR

Rick Rubin

01/16/23

@ Andrew Huberman

Creativity is about being open to new ideas and experiences, and recognizing that inspiration can come from anywhere.

RR

Rick Rubin

01/16/23

@ Andrew Huberman

To generate new creative ideas, broadening one's vision or thinking is essential, as it allows for a wider range of possibilities.

PR

Peter Reinhardt

09/06/18

@ Y Combinator

The best ideas often come from understanding the market deeply and knowing the customers' problems better than they do themselves.