I try to keep a team where great ideas can come from unexpected places, not just from the most experienced members.

It's important to have idea generators on the team who can constantly propose new ideas, even if many of them are not viable.

In advertising, the most effective ideas often come from unexpected places, highlighting the importance of open-mindedness in problem-solving.

The best ideas often come from understanding the market deeply and knowing the customers' problems better than they do themselves.

It's crucial to have a mix of experienced experts and ambitious newcomers on your team. The right balance helps prevent mistakes while fostering innovative thinking.

It's better to brainstorm startup ideas with your teammates early on, as one member usually has the kernel of an idea that can develop into the company, and discussing it helps everyone feel ownership.

You should look for ideas that seem stupid within a large company, as some of the best ideas often appear foolish initially but can lead to significant success.

I believe in being honest with my team during tough times; involving them in decisions helps get the best ideas and buy-in, even when half the team doubts the project.

Rory believes that the opposite of a good idea might be another good idea, emphasizing the value of diverse perspectives in problem-solving.