For a startup to be successful, it often has to be something that larger companies would dismiss as unimportant or stupid, as they wouldn't overlook obvious opportunities.

Look for ideas that sound bad but are actually good, as these can be the most lucrative opportunities in the startup world.

Most of the really big startup ideas seemed dubious at first, and you need to be independent-minded and not care what others think to work on these initially unpromising ideas.

As an entrepreneur, it's crucial to pursue your unique ideas, even if they seem crazy or impractical to others, as they could lead to the next big innovation.

Look for startups that pursue ambitious or unconventional ideas; these often attract top talent and can lead to significant innovations.

We learned that many great ideas often sound ridiculous at first, and that solving a personal problem can lead to a successful business.

Startups can succeed against larger companies by identifying ideas that sound bad but are actually good, as they can often secure a 'yes' from investors more easily than large companies can get consensus.

Be bold and willing to work on ideas that others might consider foolish, as this boldness is often necessary for startup founders.

The best startup ideas often begin as side projects because they are outliers that your conscious mind might reject as viable business ideas.