I try to keep a team where great ideas can come from unexpected places, not just from the most experienced members.

I believe that the best ideas often come from unexpected places within the team, not just from the most experienced members.

It's better to brainstorm startup ideas with your teammates early on, as one member usually has the kernel of an idea that can develop into the company, and discussing it helps everyone feel ownership.

The idea generation process is crucial for success; creators need to focus on brainstorming and refining their concepts to produce compelling content.

It's important to have a skeptic on your team who can challenge ideas and push for quick, reasonable tests to validate product concepts.

CEOs should not focus on shooting down ideas; instead, they should encourage brainstorming and participation from the entire team.

It's important to quickly build and test ideas. If something doesn't work, it's better to kill it and start again rather than justifying its existence with additional features that may not address user needs.

Creating a process to build and iterate on multiple ideas quickly is more effective than waiting for the perfect solution.

You should be open to sharing your ideas and iterating on them with others to find the best solutions.