Tools

Explore

Videos Channels Figures

Atmrix

Tools

Explore

Videos Channels Figures

Atmrix

YC

Y Combinator Cast

07/22/23

@ Y Combinator

In 2015, pivoting Goat into sneaker collecting seemed unconventional, but it turned out to be a successful move as sneaker collecting gained mainstream recognition.

Video

Startup Experts Reveal Their Favorite Pivot Stories

@ Y Combinator

Startup Experts Reveal Their Favorite Pivot Stories

07/22/23

Related Takeaways

Y Combinator Cast

07/22/23

@ Y Combinator

Goat initially launched as a platform for group dinners but pivoted to a sneaker marketplace after recognizing their passion for sneaker collecting and a growing market.

Y Combinator Cast

07/22/23

@ Y Combinator

Both Brex and Goat had to realize their initial ideas were not right before moving on to their successful ventures.

Vidit Aatrey

05/22/19

@ Y Combinator

In 2015, we initially focused on hyperlocal fashion, but learned that fulfillment is crucial, leading us to pivot towards a marketplace model that better serves small shop owners.

Y Combinator Cast

04/25/24

@ Y Combinator

Consumer ideas are making a comeback, with founders pivoting towards them instead of traditional B2B SaaS ideas, which is a shift from recent years.

Y Combinator Cast

07/22/23

@ Y Combinator

Successful pivots often occur when founders are ahead of consensus and willing to explore new ideas despite initial doubts.

Sam Lessin

05/17/25

@ Joe Lonsdale

The best investments come from betting on unconventional ideas that others overlook, rather than following the crowd into popular trends.

Jessica Livingston

09/07/24

@ Y Combinator

The shift from being seen as an underdog to a respected entity occurred around 2011, as companies began receiving larger investments, which changed perceptions of Y Combinator.

Jessica Livingston

10/25/13

@ Y Combinator

Investor relationships often follow a herd mentality; gaining initial traction can help attract more investors.

Chip Wilson

06/10/23

@ Tony Robbins

My marketing strategy focused on building relationships with key influencers rather than competing directly with established brands like Nike and Adidas.