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Atmrix

About

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Videos Channels Figures

Atmrix

About

CW

Chip Wilson

06/10/23

@ Tony Robbins

My marketing strategy focused on building relationships with key influencers rather than competing directly with established brands like Nike and Adidas.

Video

TR

FIND YOUR FLOW! Lululemon's Founder on Building A Billion Dollar Brand

@ Tony Robbins

06/10/23

Related Takeaways

AM

Andrew Mason

10/15/14

@ Y Combinator

During meetings with potential partners, I focused on connecting as humans first, which helped in building relationships despite the competitive landscape.

DT

Des Traynor

12/13/17

@ Y Combinator

Our content marketing strategy focused on providing valuable insights to our target audience rather than just promoting our product, which helped us build trust and grow our user base.

Lv

Luis von Ahn

12/01/23

@ The Logan Bartlett Show

Our marketing strategy initially relied on PR and organic growth, especially leveraging our unique owl mascot, which became a viral sensation.

RH

Raaz Herzberg

11/17/24

@ Lenny's Podcast

I focus on brands I love and analyze what they do well, which helps me in my marketing role.

DG

Diane Greene

10/26/13

@ Y Combinator

We chose not to spend money on marketing but focused on public relations, which resulted in significant media coverage, including an article in the Wall Street Journal.

a

a16z Cast

04/29/25

@ a16z

The evolution of media has led to a shift where personal relationships and influencer marketing are becoming more significant than traditional corporate branding.

EZ

Ella Zhang

05/23/25

@ EO

The network effect between influencers and brands is essential for effective marketing strategies.

NK

Nikhil Kamath Cast

10/07/23

@ Nikhil Kamath

I believe in investing in fewer people for marketing rather than trying to reach everyone; this focused approach can yield better results.

GA

Gustaf Alströmer

12/30/22

@ Y Combinator

The first customers often come from direct outreach rather than relying solely on marketing or SEO strategies.