As a marketer, I utilize deep research weekly to analyze competitors and summarize their releases for my meetings, enhancing my strategic insights.

I advocate for having a solid understanding of branding strategy, as it is becoming increasingly important in today's marketing landscape.

I learned a lot from many marketers, including my own exceptional team, which helped me think differently about marketing.

As a brand manager, my job was to understand consumer behavior by observing how they interacted with products in their homes.

Great brands create resilience by focusing on various tactics and understanding that there are multiple paths to success in branding and marketing.

My marketing strategy focused on building relationships with key influencers rather than competing directly with established brands like Nike and Adidas.

I want to obsess over making a great product that my audience will love, and as long as I keep that as my North Star, I believe I'll do well.

I differentiate between 'Capital M' marketing, which focuses on driving the funnel, and 'lowercase m' marketing, which encompasses the company's values and narrative. Both are crucial for a cohesive marketing strategy.

I find it interesting that many people might not understand the specifics of my brand deal process, yet I still enjoy discussing it.