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Atmrix

About

AP

Avni Patel Thompson

03/03/18

@ Y Combinator

As a brand manager, my job was to understand consumer behavior by observing how they interacted with products in their homes.

Video

YC

The Number One Goal is Getting Started - Avni Patel Thompson of Poppy

@ Y Combinator

The Number One Goal is Getting Started - Avni Patel Thompson of Poppy

03/03/18

Related Takeaways

RH

Raaz Herzberg

11/17/24

@ Lenny's Podcast

I focus on brands I love and analyze what they do well, which helps me in my marketing role.

AP

Avni Patel Thompson

03/03/18

@ Y Combinator

When I started my career, I took opportunities that were in front of me, which led me to discover my passion for consumer psychology.

NK

Nikhil Kamath Cast

10/07/23

@ Nikhil Kamath

To build a brand, it's essential to recognize and adapt to changing consumer trends and preferences in the market.

BH

Brian Halligan

05/08/19

@ Y Combinator

We framed our marketing approach around the shift in consumer behavior, focusing on how people shop and buy in the digital age.

JD

Jake Dyson

04/04/23

@ ainslie + ainslie Performance People

The ability to understand how consumers use our machines will guide us in designing better products tailored to their needs.

DR

David Rusenko

09/06/18

@ Y Combinator

Great brands are built around a fundamental consumer insight that is often unacknowledged; this insight should be reflected in your product and messaging.

RS

Raj Shamani

10/07/23

@ Nikhil Kamath

In a cluttered market, brands can either aspire to be better or educate consumers about their product's efficacy to stand out.

LE

Larry Ellison

02/27/19

@ Ray Captain

Modern marketing has shifted from traditional surveys to analyzing data streams from social media, allowing companies to understand consumer behavior more effectively.

NK

Nikhil Kamath Cast

05/07/23

@ Nikhil Kamath

Social media is a significant driver of consumer behavior, influencing what people buy and how they perceive brands.