I proposed giving stock options to every employee, which was a groundbreaking idea at the time, and we announced that we would give 14% of everyone's base pay in stock options, which changed the culture of Starbucks and made everyone partners.

Starbucks provides health insurance to the families of its partners in China, a move that impressed the Chinese government.

Starbucks' success is rooted in creating a community space where people connect over coffee, which was a novel concept in the U.S. at the time.

Starbucks started as a small chain selling only coffee beans, not beverages, and was founded by Jerry Baldwin, Zev Siegl, and Gordon Bowker in 1971.

In 1982, I joined Starbucks as the head of marketing when they were preparing to open their fourth store, still focused solely on selling coffee beans.

Starbucks pricing was linked to rising labor costs and the responsibility to shareholders, especially as a public company.

Starbucks transformed the coffee experience by providing a comfortable environment that fosters a sense of belonging, making customers feel good about themselves when they visit.

Starbucks' approach to employee retention mirrors Costco's, emphasizing that it's more cost-effective to retain existing employees than to train new ones.

I envisioned Starbucks as a brand that would be accessible to everyone, from CEOs to blue-collar workers.