During special events, Uber tailors its services to meet increased demand, such as providing themed rides like the 'Uber Cade' for President's Day in Washington, D.C.

Uber's strategy involves building a hybrid network of human drivers and autonomous vehicles to optimize resource utilization based on demand.

Uber aims to provide quality and choice, positioning itself as a low-cost option while maintaining high standards. Offering a low-cost option increases user engagement because people appreciate having choices and don't always need to opt for the expensive service.

In the beginning, Uber was a lifestyle service for a select group of friends, requiring a special code to access the app, which led to explosive viral growth as users shared it with others.

As liquidity in the marketplace increases, both demand and supply rise, enhancing the overall quality of the Uber experience.

To combat regulatory challenges, Uber mobilized 50,000 emails and 37,000 tweets in 18 hours, successfully influencing city council decisions.

The original idea for Uber came from wanting to push a button and get a classy ride, inspired by the difficulty of hailing cabs in cities like Paris and San Francisco.

Currently, 50% of all people who have ever ridden with Uber have done so in the last 30 days, and the average person pays about $105 a month for rides.

Uber is an app on your iPhone that helps you get a car, with the motto 'everyone's private driver.' You can see nearby cars and get notified when your driver arrives.