We provide direct observations of millions of US consumers' purchases, allowing investors to find answers quickly without the need for surveys.

Investors needed to become comfortable with the cannabis context before committing, which involved many introductory meetings to explain the industry.

We were often surprised by the lack of investor interest, especially given the size of the market and the potential for e-commerce.

We learned that using traditional VC thinking to gauge market size can be misleading; instead, we focused on user needs and market trends.

Investors are always looking for an information edge, and many are turning to tools like Google Trends to find leading indicators of consumer sentiment.

We aimed to build an analytics platform that allows investors to answer their own questions using credit card data.

We help VCs gain visibility into not just the company they're evaluating, but also its competitors, providing insights into market share and customer performance. Our core product empowers users to answer any questions they have about U.S. consumer spending without us selling research directly.

Our initial idea was to use credit card data to help investors make better investment decisions, and now we also work with companies, not just investors.

Investors often don't know anything, and their feedback can be subjective; it's important to find the right investors who are open-minded.