Investors often respond to ideas that are popular or trending, which can mislead founders into thinking they should follow the crowd rather than pursue their own insights.

We help VCs gain visibility into not just the company they're evaluating, but also its competitors, providing insights into market share and customer performance. Our core product empowers users to answer any questions they have about U.S. consumer spending without us selling research directly.

Before we entered the scene, investors had to rely on surveys to understand consumer behavior, which was a slow and costly process.

Investors are generally excited about large markets with clear business models, and they often have hypotheses on how to capture those markets.

During the pandemic, many startup ideas emerged from trends like Wall Street Bets, where individuals sought to capitalize on momentary market opportunities.

Google's search is evolving to provide complex data visualizations and real-time assistance, enhancing user interaction with information.

Using Google Search Console is essential for understanding what content is performing well and what keywords people are searching for, allowing companies to create relevant content.

The investment community benefits from Second Measure's data by being able to ask more creative questions, which helps them find their own edge in the market.

To build a successful brand, focus on understanding market gaps by analyzing search data; this can reveal what consumers are looking for but not finding.