We help VCs gain visibility into not just the company they're evaluating, but also its competitors, providing insights into market share and customer performance. Our core product empowers users to answer any questions they have about U.S. consumer spending without us selling research directly.

Before we entered the scene, investors had to rely on surveys to understand consumer behavior, which was a slow and costly process.

We aimed to build an analytics platform that allows investors to answer their own questions using credit card data.

We have a database of millions of marketers in the US, allowing us to find specific candidates for research.

Modern marketing has shifted from traditional surveys to analyzing data streams from social media, allowing companies to understand consumer behavior more effectively.

The investment community benefits from Second Measure's data by being able to ask more creative questions, which helps them find their own edge in the market.

Second Measure analyzes over 50 billion transactions, revealing that there are 1 billion unique transaction descriptions, but not nearly that many actual merchants in the U.S.

User feedback for our product comes not only from direct interactions but also from analyzing social media engagement metrics like views and shares, which provide ten to a hundred times more insights than direct feedback.

Investors are always looking for an information edge, and many are turning to tools like Google Trends to find leading indicators of consumer sentiment.