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AS

Aydin Senkut

04/16/25

@ EO

Shopify's strategy included offering lifetime commissions to agencies, which encouraged them to promote the platform effectively.

Video

E

From Google’s First PM to Backing 50 Unicorns — One Simple Rule | Felicis, Aydin Senkut

@ EO

From Google’s First PM to Backing 50 Unicorns — One Simple Rule | Felicis, Aydin Senkut

04/16/25

Related Takeaways

AS

Aydin Senkut

04/16/25

@ EO

The launch of Shopify Payments was perfectly timed and significantly contributed to the company's rapid growth.

AS

Aydin Senkut

04/16/25

@ EO

Shopify's founder, Toby, initially wanted to start a snowboard store but pivoted to creating a software company when he saw a lack of tools available.

AS

Aydin Senkut

04/16/25

@ EO

Both Google and Shopify utilized real-time internal data to monitor business performance, which is crucial for making informed decisions.

SC

Sequoia Capital Cast

06/03/25

@ Sequoia Capital

The future of e-commerce will see agents facilitating purchases across multiple sites, streamlining the shopping experience and increasing conversion rates.

YC

Y Combinator Cast

07/01/23

@ Y Combinator

Facebook's decision to not charge users was strategic, allowing them to build a successful ad business based on scale.

YC

Y Combinator Cast

08/27/22

@ Y Combinator

AWS initially targeted startups to build relationships and gain traction, which later helped them penetrate the enterprise market, showcasing the effectiveness of a bottoms-up sales strategy.

OV

Olga Vidisheva

02/24/15

@ Y Combinator

Talking to over 800 boutique owners was the most helpful thing in starting and running Shoptiques, allowing us to build exactly the solution they needed.

MS

Michael Seibel

08/27/22

@ Y Combinator

Many successful Y Combinator companies, like Stripe and PagerDuty, started by selling to other startups, demonstrating that this can be a successful strategy.

VA

Vidit Aatrey

05/22/19

@ Y Combinator

In 2015, we initially focused on hyperlocal fashion, but learned that fulfillment is crucial, leading us to pivot towards a marketplace model that better serves small shop owners.