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Atmrix

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ac

a16z crypto Cast

05/30/25

@ a16z crypto

Events in crypto should be targeted and focused on building relationships and business rather than just brand awareness.

Video

ac

Marketing 101 for Startups: Token Launches, Memes, Reaching Devs & More

@ a16z crypto

Marketing 101 for Startups: Token Launches, Memes, Reaching Devs & More

05/30/25

Related Takeaways

ac

a16z crypto Cast

05/30/25

@ a16z crypto

Marketers in crypto should not only lift developer stories but also facilitate communication between developers and product managers to improve product development.

ac

a16z crypto Cast

05/30/25

@ a16z crypto

A successful marketer must have a direct relationship with the founder to effectively convey the heart and soul of the organization in the crypto space.

ac

a16z crypto Cast

05/30/25

@ a16z crypto

In the crypto space, it's important to focus on the right audience for feedback, as there is a lot of noise from bots and non-genuine accounts.

ND

Nicolas Dessaigne

11/27/24

@ Y Combinator

In developer marketing, focus on creating awareness and establishing yourself as an expert in relevant communities without pushing sales too early.

YC

Y Combinator Cast

03/03/23

@ Y Combinator

Founders should focus on building authentic relationships with their customers, as this can lead to better sales, customer retention, and overall satisfaction.

EG

Elad Gil

10/18/18

@ Y Combinator

Founders should avoid distractions and prioritize whether people are buying their product and at what scale.

MS

Michael Seibel

07/08/22

@ Y Combinator

Founders should approach events creatively and resourcefully, rather than spending large sums on sponsorships, to maximize their visibility and impact.

DC

Dalton Caldwell

07/12/19

@ Y Combinator

I encourage founders to reduce their media consumption, especially regarding fundraising, and to concentrate more on building and creating their products.

JL

Jessica Livingston

10/25/13

@ Y Combinator

Distractions from fundraising can harm your startup; focus on building your product and engaging with users instead.