Marketers in crypto should not only lift developer stories but also facilitate communication between developers and product managers to improve product development.

It's challenging to succeed in a marketing role without a deep connection to the product and the founding team.

A founder's role is to clearly communicate the purpose of a product to both the team and the public, which is crucial for its success.

Building trust with the founding team is crucial because everything you do in marketing is very visible and can easily break that trust.

The best founders maintain a direct connection to their users.

In the early stages, founders should not prioritize marketing and PR, but as the product gains traction, they need to take charge of messaging and communication to ensure consistency and clarity. Developing personal relationships with journalists is crucial; they prefer talking to founders rather than PR representatives.

Founders should lead marketing efforts for as long as possible, as traditional marketers often lack the understanding of developer personas and can alienate the audience.

Engaging directly with customers as a founder can create a strong impression and foster trust, making it easier to build relationships and gain feedback.

A founder's ability to tell a compelling story is crucial for attracting customers and talent, especially during challenging times.