In the early stages, founders should not prioritize marketing and PR, but as the product gains traction, they need to take charge of messaging and communication to ensure consistency and clarity. Developing personal relationships with journalists is crucial; they prefer talking to founders rather than PR representatives.

Many founders mistakenly believe that spending on marketing, especially through ads, will guarantee growth, but this often leads to wasted resources without learning valuable lessons.

Founders should be the ones doing sales in the beginning to learn how to effectively communicate with customers and understand their problems.

Founders frequently struggle with whether to prioritize growth or retention, and they often feel overwhelmed by the need to balance product development and sales efforts.

A successful marketer must have a direct relationship with the founder to effectively convey the heart and soul of the organization in the crypto space.

Founders today must embrace the role of product manager, understanding user needs and motivations to create products that truly resonate with customers.

Founders should prioritize helping their customers over pursuing fun or unique innovations that don't directly benefit their product or service.

In developer marketing, focus on creating awareness and establishing yourself as an expert in relevant communities without pushing sales too early.

It's important for founders to stay close to their product and customers, avoiding the trap of over-delegating early on.