A successful marketer must have a direct relationship with the founder to effectively convey the heart and soul of the organization in the crypto space.

In the tech industry, storytelling and marketing are often undervalued compared to product development, yet they are crucial for success.

In crypto, developer relations is evolving into a public-facing role, where content creators need to address the many problems with developer tooling that hinder value creation in the industry.

Events in crypto should be targeted and focused on building relationships and business rather than just brand awareness.

In the early stages, founders should not prioritize marketing and PR, but as the product gains traction, they need to take charge of messaging and communication to ensure consistency and clarity. Developing personal relationships with journalists is crucial; they prefer talking to founders rather than PR representatives.

Memes can be a powerful tool in crypto marketing, serving both as a storytelling device and a way to connect with the audience.

Encourage your engineering team to participate in marketing activities, as they can effectively communicate with customers and understand their needs better than traditional marketers.

Founders should lead marketing efforts for as long as possible, as traditional marketers often lack the understanding of developer personas and can alienate the audience.

It's crucial for projects to promote and elevate the developers building on their chains, as this helps foster a sense of community and belonging.