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a16z crypto Cast

05/30/25

@ a16z crypto

In crypto, developer relations is evolving into a public-facing role, where content creators need to address the many problems with developer tooling that hinder value creation in the industry.

Video

Marketing 101 for Startups: Token Launches, Memes, Reaching Devs & More

@ a16z crypto

Marketing 101 for Startups: Token Launches, Memes, Reaching Devs & More

05/30/25

Related Takeaways

a16z crypto Cast

05/30/25

@ a16z crypto

To understand my audience and where developers are landing, I need to be fully integrated with developer relations.

a16z crypto Cast

05/30/25

@ a16z crypto

Marketers in crypto should not only lift developer stories but also facilitate communication between developers and product managers to improve product development.

a16z crypto Cast

05/30/25

@ a16z crypto

It's crucial for projects to promote and elevate the developers building on their chains, as this helps foster a sense of community and belonging.

Andrew Bosworth

04/24/25

@ a16z

Building a strong developer ecosystem is incredibly challenging, but it's essential for the platform's success.

Raza Habib

03/01/23

@ Y Combinator

The role of developers is evolving; in the short term, they are augmented by AI tools like GitHub Copilot, which helps them write code faster and more efficiently.

a16z crypto Cast

05/30/25

@ a16z crypto

Events in crypto should be targeted and focused on building relationships and business rather than just brand awareness.

a16z crypto Cast

05/30/25

@ a16z crypto

A successful marketer must have a direct relationship with the founder to effectively convey the heart and soul of the organization in the crypto space.

Mike Krieger

05/09/25

@ Sequoia Capital

In product development, solving real problems for users remains crucial, whether for developer tools or end-user products.

Nicolas Dessaigne

11/27/24

@ Y Combinator

When starting a dev tools company, it's crucial to have a founding team composed of developers, as they will be building a technical product for other developers.