Having an engineer manage marketing efforts can be more effective than hiring traditional marketing executives, as they can leverage their technical skills to optimize campaigns.

When hiring, focus on how a VP of Marketing can improve the quality of your VP of Engineering; this nonlinear thinking is essential.

Effective communication is essential in marketing; the ability to tell a compelling story can significantly influence how ideas are received and understood by others.

Inviting customers to design the product can lead to better outcomes, as they often have valuable insights and skills that can enhance the final product.

Marketers in crypto should not only lift developer stories but also facilitate communication between developers and product managers to improve product development.

As an engineering manager, I communicated our long-term goals to my team, enabling them to prioritize their work independently.

Founders should lead marketing efforts for as long as possible, as traditional marketers often lack the understanding of developer personas and can alienate the audience.

Support should be a key part of your marketing strategy; having developers handle support leads to higher customer satisfaction and better understanding of user needs.

We found that our marketing efforts, including viral videos, significantly increased user engagement and brand awareness. It's crucial that every user understands the product's purpose, which also applies to our marketing efforts, ensuring that our messaging is clear and relatable to the audience.