Founders often don't understand what their analytics numbers represent, so it's crucial to know your data before relying on it.

It's essential to understand that while the product is crucial, leveraging data effectively can provide significant business advantages.

When analyzing basketball performance, results can differ significantly based on whether you look at individual players or aggregate data.

In live game teams, we need individuals who are customer-centric and can analyze data effectively, as these insights play a crucial role in decision-making.

Second Measure's approach focuses on helping clients ask better questions about their data, rather than just providing insights, to maintain a competitive edge.

It's important to observe how people use software in real time, as this can provide valuable insights that metrics alone cannot capture. Relying solely on metrics to understand user behavior is like observing raw data from a radio telescope instead of experiencing the night sky directly.

The value of proprietary data lies in its ability to inform decision-making, but AI can replicate insights from that data without the original labor involved in gathering it.

Not all data is created equal; it has different qualities and applications, which means a strategic approach is necessary to utilize it effectively.

It's important to keep your analytics stack simple and effective; tools like Google Analytics or Amplitude are sufficient for early-stage startups.