Enterprise products often feel clunky and less elegant compared to consumer products, which are designed to be more user-friendly.

Design in the tech industry was often an afterthought, typically involving superficial changes like color, rather than a fundamental aspect of product development.

Consumer adoption of technology has driven enterprises to modernize their systems, as employees compare outdated IT systems to the advanced tools they use in their personal lives.

Design should be intentional; choose options that are appealing, easy to use, and bring joy to users, especially in enterprise software.

The shift from algorithm-based intellectual property to user design and user interface as the key to application success reflects major changes in the tech landscape.

The best consumer talent in the world works in technology, creating experiences that engage users effectively, unlike the healthcare industry.

Microsoft started as a consumer company, and our success in that area allowed us to build a strong enterprise business. However, I regret losing the consumer muscle we had.

In product development, solving real problems for users remains crucial, whether for developer tools or end-user products.

Apple was a pioneer in merging technology and design, especially with the iPod, setting a standard for consumer electronics that we aimed to follow.